In what he calls the most hectic and exciting year of his career so far, we caught up with Bernardo Henning (a.k.a HolaMaybe), to find out why this year has been his best year yet, and how he got to where he is today.
With incredible brands such as John Lewis, ESPN, Nike, Adidas, NIKE, Jordan, Netflix Starbucks, Kopparberg and KitKat adding to his legacy, it feels extra surreal to be talking to Bernando at a time where he’s being forced to slow down a little, due to an ankle injury he got playing football the week before.
We could almost feel the frustration of his busy, multitasking nature being restricted with a huge boot on his foot. Bernado describes himself as a restless, anxious creative. He tells us: “To keep still is the worst that can happen to you. Keep moving. Keep doing something. If you stay still too long, you start overthinking and things will start to look bad.”
He’s someone who is always surrounded by sketchbooks and sheets of paper. With boxes full of huge piles of sketches. It was an incredible experience getting a unique insight into his workspace and his process, as well as getting to ask him about his passions, his background and his future plans too.
Welcome to HolaMaybe’s best year yet. We can’t wait to see what 2024 brings…