Russell ‘Yay Abe’ Abrahams is a Capetonian Illustrator who’s been on our radar for a long time, making big waves with both his brand collabs and personal projects. Over the past few years Russ has worked with huge names such as Heineken, Bombay Sapphire, Adidas, Redbull, H&M and KFC, to name a few.
In 2020, he combined forces with KFC to create a unique collection of limited-edition ‘Birthday Buckets’ and accessories for their 50th anniversary, work that has since been aptly labelled as ‘iconic’. Last year, Russ worked on an entire clothing collection for H&M that celebrates sharing optimism and gratitude with friends.
Using hand-drawn designs that are then digitally recreated for print, Russ likes to create vibrant illustrations that drip with positivity and good vibes, and works with brands that share his passion for great vision, hoping the audience can feel this positive energy in the final result.
Russ has had quite the year this year, marrying his dream girl, travelling all over the world (including London), and he’s added a second dog – a new labrador puppy called Maybelline – to his family too.
We’re so thrilled to be able to add this exclusive print from Yay Abe to our collection, and we hope you enjoy learning more about Russ as much as we did…